Aditor de fotos programa

Aditor de fotos programa

Cruise tourism has seen a growing and constant demand in the United States and Europe. In Brazil, this market has been in the spotlight, with exponential growth in demand. However, since the 2011/2012 season, the rate of growth has been... more

Cruise tourism has seen a growing and constant demand in the United States and Europe. In Brazil, this market has been in the spotlight, with exponential growth in demand. However, since the 2011/2012 season, the rate of growth has been decreasing. This exploratory and descriptive study uses statistical methods to analyze the factors that influence the behavior of the Brazilian cruise market, from the perspective of ship owners and tour operators. To achieve this objective, the study was developed in three stages, with three specific goals. The first of these goals was to identify the reality of supply and demand in the Brazilian cruise market versus the global market. For this purpose, historical data on supply and demand were identified, using indirect documentation, documentary and bibliographic techniques, and mathematical analysis, calculating the exponential and accumulated growth in demand. The second specific objective was to determine the prospects of the Brazilian and world cruise markets over the next five years, from 2014. To achieve these trend projections, statistical regression functions were used. To fulfil the third specific goal, which was to analyze the main factors that influence the behavior of the Brazilian cruise market from the perspective of maritime companies and tour operators, a survey was conducted using a quantitative approach, through the use of a semi-structured questionnaire, with a 5-point Likert scale, containing multiple-choice questions and one semi-open questions. This questionnaire was applied to 29 respondents: 11 managers of shipping companies and 14 tour operators, all affiliated with ABREMAR (Brazilian Association of Maritime Companies) and four respondents with more than ten years of experience in the cruise sector. To analyze the data of this third step, a descriptive statistical technique was used. The results indicate several factors that influence the behavior of the Brazilian cruise market; however, two stand out in relation to the current situation, suggesting that a reduction in the supply of ships, and consequently, in the number of available berths, in the Brazilian market, was a strategic decision adopted by the cruise companies, due to the deficient port infrastructure and the high operating costs, leading to a drop in demand for cruise passengers.
Keywords: tourism and hospitality, cruise tourism, supply and demand behavior, marketing mix, product life cycle.

http://siaibib01.univali.br/pdf/Carlos%20Eduardo%20de%20Almeida%20Ram%C3%B4a.pdf


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